Inner Fōkus

The owners of Inner Fōkus, an online therapy provider, came to me with an outdated logo that lacked the versatility needed for modern print and digital applications. I redesigned their visual identity, creating both a primary logo and complementary submark built around the memorable "IF" acronym. The refreshed identity extended into a redesigned website, where I migrated the company's blog and static content from WordPress to Shopify.

It was great collaborating with Patrick and Lori! What began as a branding and website project expanded to include several print documents, more than a year of social media content, and product prototyping. The work below represents a small sample of the projects we created together.