Breadwinners Launch Kit

A selection of title cards, lower thirds, and a network ID design board completed for the Breadwinners Launch Kit. This was a group project completed for a workshop with Nickelodeon at the Savannah College of Art and Design.

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This promotional kit is bold, humorous, and surprising, which mirrors the show’s approach and is a hallmark of the Nickelodeon brand. We captured the unique personalities of the show's central characters by exaggerating their unique quirks, often using the tongue as a transitional and typographical device.