Axios Integrative Therapy

When Joe hired me to create a logo, website, and business card for his new company, he was looking to use the Jerusalem cross as a starting point for the Axios brand. I created custom lettering for the wordmark using chunky serifs that echo the forms of the pictorial symbol, which employs interlocking lines to suggest the integrative aspect of his practice. The earthy color scheme and symmetrical forms evoke trust and stability.