Axios Integrative Therapy

When Joe hired me to create a logo, website, and business card for his new company, he was looking to use the Jerusalem cross as a starting point for the Axios brand. The interlocking lines of the cross in the final logo design communicate the integrative aspect of Joe's practice. I also created custom lettering for the wordmark using chunky serifs that echo the forms of the pictorial symbol. The earthy color scheme and symmetrical forms evoke trust and stability.