Tea Lively is a product I created to improve the holistic health of women (see more). To summarize, the product is unique in combining the physical benefits of drinking tea with the mental benefits of positive thinking and other mindful exercises. Because the Tea Lively package is a reusable storage unit for the product, the most common tea lively purchases will be the tea refills. This point of purchase display is stocked with tea varieties packaged individually so mature consumers can choose their favorites.
Tea Lively is a lifestyle brand with strong potential for high consumer engagement. Often, a support system is necessary when making the commitment to mental and physical wellbeing. In order to be highly engaging, this display encourages interaction and provides a link to the larger tea lively community. The display invites consumers into the Tea Lively process at the point of sale by providing a tea sample and prompting them to fill out a 3 Gratitudes card and pin it to the display.